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seo success: seek.com.au  

Seo Summary


Search Terms Found on:

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Key Ranking Factors

Seek.com.au has about 9,500 pages indexed on Google. Approximately 82000 back-links to the home page with about 121,000 back-links site wide.

The number of pages index contributes in building its web authority as it indicates a significant web footprint.

Good fresh unique content.

The high number of back-links to its home page would suggest to search engines that the site itself is highly recognisable, while the 40,000 back-links distributed within its sub pages indicates that the content on the site is link and click worthy.

By design, the content itself is designed to be link worthy, with a section dedicated to job hunting self help. Titled “Salary, Advice & Tips” this section provides job hunters and advertisers with useful calculators, industry facts and tips and tricks of employing and getting employed. While it gives the website a little more depth, this content is also known as link-baiting.

The site also has an interesting linking structure. Unafraid to post links in a logical hierarchy, the site has plain text links from the home page that trickle link juice right through to the deeper sub pages. The strength of such a design is that seek is able to “assign” authority priority to its pages. (Implicitly telling Google which pages are more important).
 

Seo in action

When you search “Jobs” on google.com.au, you’ll find that in position 1 of the natural results lies seek.com.au

SEO here serves as another touch-point to a potential new user. After having seen the job adverts on Television, or on a bill-board, SEO serves to attract the click but also to reinforce the message: “We’re no.1, SEEK and you shall find”.

While conducting searches on Google.com.au on search terms such as “Accounting Jobs”, you will find SEEK’s competitors too. This further serves as a positioning statement that SEEK is amongst the largest and most prominent in Australia. 
 


 

 

 BRANDING AND PROMOTIONS  WEBSITE DESIGN & DEVELOPMENT  SEARCH ENGINE MARKETING
Using a mryiad of digital solutions, we have created campaigns for the purpose of promoting products & services and to build brand awareness. We consult, define & create these campaigns to increase online transactions, online enquiries and to expose the brand more successfully to its target audience. Our proven creativity and technical abilities demonstrate that we're able to create visually compelling, functional and intelligent websites. We've produced unique Content Management Systems, Online Stores, Web Applications with integrated back end systems, and much more. We provide uncompromised Search Engine Optimisation (SEO) services and Pay-Per-Click (PPC) management services. Our success includes 1st page search engine rankings for over 100,000 search terms and the generation of over 1.7M visitors over a period of just 12 months.
     
 CONVERSION RATE OPTIMISATION  OUTSOURCED DIGITAL TEAM  SOCIAL MEDIA
We are able to segment and understand visitor's behaviours through powerful web intelligence tools. Our knowledge and experience in developing creative and effective marketing messages ensures that website traffic is converted into new leads, more transactions and ultimately greater exposure. We have reduced expenses while improving throughput for many businesses by providing an outsourced digital team. Removing the need for our clients to manage varying workloads and business continuity. For many organisations it is more effective to outsource than to hire and manage a full team. We have experience in creating complicated digital  solutions that can integrate with social media platforms such as Twitter and Facebook. We  develop and produce innovate applications that increase brand exposure and access target markets in an innovative and viral manner.