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SEO Case Study: Magnet Invitations 





 
Making a choice and sticking to it.
 

It’s almost a knee jerk reaction when you receive a wedding invitation in the mailbox. You carefully tear open the pretty envelope, slide the wedding invitations out, become flattered (sometimes disappointed) that you were invited then casually stroll over to your refrigerator to stick on your wedding invite.

Karen Horne, owner of Magnet Invitations takes a simple concept and has built a successful business by leveraging the power of the internet and making good decisions. Targeting brides to be and the enthusiastic groom, her magnet invitations are customisable, pretty and comes with all the frills. Her sales have grown steadily over the past year(2009) and the wedding invitation business is poised to have a stellar year(2010).
 
 

Making the right decisions

Realising that most brides-to-be spend countless hours researching products that make their special day perfect, Karen knew it was paramount to appear on popular search engines like Google, Yahoo & Bing. Having a product that was well priced and came with many options meant that her customers don’t need to go elsewhere to research wedding invitations.

Karen engaged her online marketing agency (MessageForce Pty Ltd) to research high volume traffic search terms and to create a strategy to get her to the first page of these search engines. With a holistic SEO strategy in place, the Magnet Invitation website attracts many customers looking to buy wedding invitations as well as other wedding stationary products.
 
 

Perseverance & Dedication

The road to achieving first page rankings has not been a path without obstacles. A lot of dedication and perseverance has been shown by Karen by rebuilding her website and genuinely creating content worthy web pages. In turn this resulted in her high rankings and abundant traffic volumes. With good conversion rates, Magnet Invitation is generating a good portion of business through their website and is succeeding well online.

 

 

Vision & Foresight

The journey does not end here for Magnet Invitations. Working with MessageForce, Karen intends to own more prime real estate on popular search engines through her SEO strategy. While commanding good presence for her wedding invitation business, having a strategy to grow more search terms, more traffic and more sales is one that Karen will enjoy in the coming months.

Visit www.magnetinvitations.com.au to view and order online from a large range of magnetic wedding invitations, save the date magnets, baby invitations, birthday invitations and much more
Contact MessageForce for your own Holistic SEO Strategy.

 
 


 

 

 BRANDING AND PROMOTIONS  WEBSITE DESIGN & DEVELOPMENT  SEARCH ENGINE MARKETING
Using a mryiad of digital solutions, we have created campaigns for the purpose of promoting products & services and to build brand awareness. We consult, define & create these campaigns to increase online transactions, online enquiries and to expose the brand more successfully to its target audience. Our proven creativity and technical abilities demonstrate that we're able to create visually compelling, functional and intelligent websites. We've produced unique Content Management Systems, Online Stores, Web Applications with integrated back end systems, and much more. We provide uncompromised Search Engine Optimisation (SEO) services and Pay-Per-Click (PPC) management services. Our success includes 1st page search engine rankings for over 100,000 search terms and the generation of over 1.7M visitors over a period of just 12 months.
     
 CONVERSION RATE OPTIMISATION  OUTSOURCED DIGITAL TEAM  SOCIAL MEDIA
We are able to segment and understand visitor's behaviours through powerful web intelligence tools. Our knowledge and experience in developing creative and effective marketing messages ensures that website traffic is converted into new leads, more transactions and ultimately greater exposure. We have reduced expenses while improving throughput for many businesses by providing an outsourced digital team. Removing the need for our clients to manage varying workloads and business continuity. For many organisations it is more effective to outsource than to hire and manage a full team. We have experience in creating complicated digital  solutions that can integrate with social media platforms such as Twitter and Facebook. We  develop and produce innovate applications that increase brand exposure and access target markets in an innovative and viral manner.